It amazes me how many people sign up for social media and never engage in any participation. I guess I can understand when someone rarely checks their social accounts, but I really can't understand the MASSES that sign up, and engage a little, but only barely.
Let's take a big example. The Rock is on instagram. He has 6.6 million followers at the time of this post. On his last post, after 3 hours, he was only able to muster 100,000 likes and 1,000 comments.
Now hold on, untwist your bunches. Yes, those numbers are gross. All of them are. But think of them relatively. Out of his millions of followers, he only managed a 1.5% interaction rate. The most electrifying man in sports entertainment today, could only pull together a measly 1000 comments out of all of his millions and miiilllllions of followers.
There are a number of interesting dilemmas and predicaments this brings up, but one of the more interesting ones is just how many people sign up for social media AND THEN NEVER USE IT. It's crazy. A worse idea is, what hope do the rest of us have? Well, probably none, but this is a great scenario to study statistically, and we should always be studying the statistics of interaction.
Impressions and interactions tend to come with a 1000 to 1 ratio across the board. do you want to have 10 people comment or like your thing? you need to get it in front of 10,000 people. Do you want a hundred people to BUY your product? I've actually found that you'll need to get your product in front of closer to 1,000,000 eyes before that happens. There are things that alter these numbers, such as the amount of interaction you reciprocate, and how murderously intent on your product your audience is, but in general, these numbers stay true across most internet positions.